Keep review

Review the numbers at least once a month to determine what's moving and what's not

Boccio tries to minimize the expense side of the ledger by keeping inventory low, which he says translates to stronger cash flow. "I don't keep a lot of inventory on hand. Instead, I buy as I need," he explains.

One area where he has chosen not to scrimp, however, is on equipment. "I try to buy new equipment as opposed to used equipment whenever possible," he says. "That reduces the likelihood of repair costs, downtime and the associated lost revenue."

Boccio has invested in a digital printer for Extreme Graphics, and while he has been doing just a small volume of sales with it so far, digital printing, especially of marketing materials, is one area where he hopes to grow his business.