Soft skills can do and make you to be outstanding in marketing and sales of one product!

Have you learned about marketing? Its tricks and the objective to be achieved! How many of us had studied about marketing and familiar with terminologies like products, pricing, place and promotion. Have you ever thought that you know how to do marketing plan based on what you have learnt? I believe that most of us intent to think that marketing are not much different from sales. In-fact these two fields are having different purpose even having parallel objective to get more clients or customers which at the end benefited the company or organization.

Marketing will include sales in its planning. It will delineate the target market, way of promoting, pricing and positioning the products. However, whether or not it success will be based on how each of the department involve carry on their tasks.

Good marketing plan without the support and committed people from the advertising and design department and most important is the support from the sales department, will let the plan as good as old newspaper. It carries no weight without the sales people who are the real Spartan as they are the one who will be responsible to put the product on the front line. For them to really success and achieved the sales target, which also the marketing target, need not the marketing plan but the human capabilities acclimatize the techniques in selling system created by the company.

Normally or in traditional way of selling, the company will assign group of sales people to carry on the task of selling. They have to learn and fabricate them selves with the products knowledge, carry all sorts of flyers and brochures as way of selling the products. They will provide information to the potential customers and clients about the products. This is their way of persuading the potential buyers to believe, trust and use the products.

These group of people try to be nice by adapting the smiling culture so the public members will notice and seen them as nice and warm people. Smiling as been the silent way building the bonding and rapport. It’s been the normal practice for people doing PR works, politicians and so on. It’s been in the human culture where smiling is the finicky way of showing warmest. Nothing wrong with it and it’s good to have that kind of attitude. Showing smiles, greeting and offer a seat is way of showing respect.

However, this deed is sometimes tempts uneasy kind of feeling. Everybody like to be respected, but depended on the times and places. The mood or feeling of a person involved must be taken into consideration. Otherwise one will find himself facing trouble with the person he tries to be nice to.

One, who are in hurry to get to a place, passing by your booth and you try to be nice with him by smiling, greeting and later on offer him a seat so that you have more time to explain or provide him information about you products, may cause him angry. He doesn’t need that kind of warm from you. He doesn’t expect someone will stand on his way. He doesn’t want to be slowed as he has something urgent at the time.

Stopping him may reverse your warm feeling that day. It will reverse everything. The prospect may turn mad at you for interrupting his day and most importantly for interrupting his most urgent task that he has in mind that particular of time. So, what is the value of being nice?

For one to Spot one’s most urgent need is not as easy as you have read in the book. It does because, human has different characters, behaviors and degree of patience is also vary from one person to another. So trapping in this kind of situation just proved that the system and techniques you have gained through your training is not helping you much.

What count is a human skill. Not the scripted techniques. The hard skills that you have learnt can only fabricate you the technical competency but not on the emotional competency. So that selling techniques not really based on your product knowledge which we call technical knowledge, but how you go with the people. It needs you to know about softskills.

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