Being "creative enough to come up with ideas that the big-box stores can't duplicate," as he puts it, could not remain a hypothetical exercise. It had to become a top priority for Croft Power Equipment, and it did.
As an early 17th century proverb avers, "If the mountain will not come to Mahomet, Mahomet must go to the mountain." Croft has applied just that concept to his equipment repair business
"As an outdoor power equipment repair business that started out with on-site repairs, we saw an opportunity to provide a mobile service division that would bring our business to our customers rather than wait for them to come to us," Croft says.
"We originally came up with the idea for the mobile service division as a way to bring in additional revenue during the winter, when we have four months of very little business. But we soon realized the opportunities that existed were much broader," he adds.
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